LinkedIn lead generation, LinkedIn strategies, Remarketing
Ever wondered how some brands seem to pop up everywhere you look online? Well, they’re probably using remarketing; a strategy proven to increase conversions by up to 70%. If you’re navigating the fast-paced B2B world, remarketing is a game-changer. By keeping your brand in front of decision-makers who’ve already shown interest, you enhance brand recall, drive conversions, and get more out of your budget.
When you layer LinkedIn – one of the most powerful tools for lead generation – onto that strategy, the results can be next-level. Let’s break down how remarketing can be your secret weapon for LinkedIn lead generation.
What is remarketing?
In simple terms, remarketing is a strategy that focuses on users who have already interacted with your business.
Ever heard of the Yellow Beetle Theory? Here’s the gist: you’ve never noticed yellow beetles before in your day-to-day life. But then, one day, you see one, and suddenly, it feels like there are yellow beetles everywhere. It’s not magic – it’s just your brain is now tuned into spotting them. The same goes for remarketing. When a prospect first interacts with your brand, you’re planting the seed. With remarketing, you keep showing up in their feed like that yellow beetle, making sure your brand is front and centre.
Just like with beetles, the more they see your brand, the more likely they are to recognise. Remarketing is your chance to make your brand unforgettable, one virtual yellow beetle at a time!
Remarketing with LinkedIn’s lead generation strategies
LinkedIn isn’t just a professional networking site – it’s a B2B goldmine. A study reported audiences on LinkedIn are 6x more likely to convert. Its robust technical capabilities allow you to specifically retarget people who’ve engaged with your content or visited your website. Here’s how LinkedIn display remarketing works:
Someone visits your website, checks out a product, but leaves without taking action. LinkedIn remarketing shows them personalised display ads (visual ads that appear in their LinkedIn feed) to remind them of what they left behind. These ads can feature special discounts or limited-time offers to reignite their interest.
If they’ve engaged with your content, like downloading an eBook or subscribing to a newsletter, you can serve ads inviting them to book a call or explore your solutions.
For B2B businesses, LinkedIn remarketing is like a subtle nudge that keeps your brand top-of-mind without being intrusive.
“Higher Ranking have managed our online campaigns for the past six months and have been a wonderful company to work with. We especially appreciate their attention to detail and friendly support – it has been a pleasure to work with them.”
We used a mix of display ad remarketing and digital LinkedIn strategies to improve Kumon’s digital marketing. Improvements across the backend and customer-facing comms, led to impressive results:
304% increase in contact form submissions
97% increase in calls
67% reduction in cost per lead
This isn’t solely remarketing; it’s intelligent, data-driven ‘retargeting’ that makes every impression count.
Why remarketing should be part of your strategy
Boosts brand recall
In a crowded B2B market, staying top-of-mind is key. LinkedIn shares that only 2% of visitors convert after their first website visit. Retargeted visitors, however, are three times more likely to click your ad and 70% more likely to convert. Strong brand recall means your business stays top-of-mind, increasing the likelihood of returning visitors and lead generation success.
Maximises cost-efficiency
In B2B marketing, budget efficiency is crucial. Remarketing delivers a higher ROI than traditional methods by targeting leads who have already shown interest. This ensures your ad spend focuses on warm leads most likely to convert.
LinkedIn excels here, with 4 out of 5 members driving business decisions. Its advanced targeting options let you reach decision-makers based on their past interactions with your brand. Real-time analytics allow you to continuously optimise campaigns, ensuring every dollar spent drives value and keeps efforts cost-effective.
Getting more bang for Travelvax’s marketing buck
Travelvax needed a trusted partner to drive real ROI. After reviewing their previous SEO and digital marketing efforts, we crafted a tailored strategy to take things to the next level. Here’s how it turned out:
Why is it so effective? LinkedIn lets you segment your audience and tailor ads based on where they are in the buyer’s journey. This allows you to address their unique pain points, desires, and objections, bringing warm leads back into the fold.
Whether it’s an industry-specific challenge or a service your customer is interested in, LinkedIn remarketing delivers the right message at the right time. This drives real conversions.
Bonus: Adding AI to the mix, the future of LinkedIn remarketing is here
Now, let’s take it up a notch. Combining LinkedIn remarketing with Artificial Intelligence (AI) can supercharge your lead generation efforts. AI analyses massive datasets to spot patterns in user behaviour, predict future actions, and personalise your ads in real-time. Imagine serving the perfect ad to the perfect prospect, right when they need it.
How Higher Ranking supports effective lead generation
When done right, remarketing on LinkedIn can take your B2B lead generation strategy to new heights. Here’s how Higher Ranking can help:
Ensure your brand stays front-of-mind, boosting the chances of conversions when businesses are ready to make a decision.
By focusing on targeted leads and reducing wasted ad spend, we follow a strategy that maximises ROI.
In a world where attention spans are short and competition is fierce, leveraging LinkedIn remarketing gives your brand the edge. Ready to add remarketing to your lead generation strategy? Schedule a call today to see how we can boost conversions and maximise your ROI.
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What is the primary goal of digital marketing?
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What is the importance of SEO in digital marketing?
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How does content marketing drive sales?
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What is the role of AI in digital marketing?
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How can SEO improve online visibility?
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What metrics measure digital marketing success?
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What tools assist in digital marketing automation?
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How to optimise SEO for better ranking?
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What role does data play in marketing?
The role of data in marketing is crucial, as it enables businesses to understand customer behaviour, tailor campaigns, and measure success effectively. By leveraging data, marketers can optimise strategies to enhance engagement and drive conversions.
Why is user experience vital for digital marketing?
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How can AI personalise marketing campaigns?
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What is the impact of social media on sales?
The impact of social media on sales is significant, as it enhances brand visibility, fosters customer engagement, and drives lead generation, ultimately leading to increased sales opportunities and a deeper connection with potential clients.
How do video ads boost engagement?
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What are best practices for content development?
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How can analytics inform marketing strategies?
Analytics can significantly inform marketing strategies by providing insights into customer behaviour, campaign performance, and market trends. This data enables businesses to tailor their approaches, optimise efforts, and enhance overall marketing effectiveness.
What types of content attract customers?
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How to integrate SEO with digital marketing?
Integrating SEO with digital marketing involves aligning your content strategy, optimising website structure, and utilising keywords to boost organic traffic, while coordinating campaigns across social media and email to enhance visibility and engagement.
What are common SEO mistakes to avoid?
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How does mobile optimisation affect digital marketing?
Mobile optimisation significantly impacts digital marketing by enhancing user experience, improving search engine rankings, and increasing conversion rates. A mobile-friendly site ensures that businesses reach their audience effectively on various devices, leading to better engagement and sales.
What is the significance of call-to-action buttons?
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How can email campaigns drive customer retention?
Email campaigns can drive customer retention by offering personalised content, exclusive promotions, and consistent communication that nurtures relationships, keeping your brand top of mind and encouraging repeat purchases.
What challenges exist in digital marketing today?
The challenges that exist in digital marketing today include intense competition, rapidly changing algorithms, data privacy regulations, and the need for effective integration of technology with human expertise to build meaningful customer relationships.
How do keywords influence search rankings?
Keywords play a crucial role in influencing search rankings as they help search engines understand the content's relevance to user queries. Proper keyword integration improves visibility and can enhance a website's position in search results.
What is the future of digital marketing strategies?
The future of digital marketing strategies lies in the integration of advanced technologies like AI and automation with personalised human interaction, enhancing lead generation and customer engagement for better marketing outcomes.
How can A/B testing improve marketing outcomes?
A/B testing can significantly enhance marketing outcomes by allowing businesses to compare two variations of a campaign element. This process identifies which version resonates better with the audience, leading to improved engagement, higher conversion rates, and optimized marketing strategies.
What role does visual content play in engagement?
The role of visual content in engagement is significant: it captures attention, conveys information quickly, and enhances user interaction, making messages more memorable and persuasive.
How can brands leverage influencer partnerships?
Brands can leverage influencer partnerships by collaborating with relevant influencers to enhance brand visibility, build credibility, and engage target audiences effectively. These partnerships facilitate authentic connections, driving conversions and boosting overall marketing efforts.
