The Naked Headhunter Group

Impactful B2B lead generation in the USA and UK

Sessions
Project

Impactful B2B lead generation in the USA and UK

The Naked Headhunter Group is a London-based global search firm. Looking to build its network of senior leaders, its CEO and Founder decided to lean on Higher Ranking’s expertise. The strategy was to reach out to C-level executives and ask if they were interested in board placements.

Approach

Enter Higher Ranking

Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.

Chart
Determine the audience

We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.

Eye
Create the messaging

We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.

Target
Launch the campaign

We started implementing outbound flows at a tailored frequency to maximise reach.

Challenge

A niche audience beyond borders

The Naked Headhunter Group was after a particular type of professional – one that was ‘board ready’ with plenty of real-world experience to share. We need to target a narrow profile across wide geographical regions.

What we did:

  • engaged global C-level executives
  • targeted clients looking to build their boards
  • found business leaders looking to transition from one business role/organisation to the next challenge
Vector
Solution

Expertise throughout the entire journey

We understand that ROI starts with asking the right questions. Before diving in, we helped the Naked Headhunter Group map out its audience and messaging to align with commercial goals.

LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.

Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.

Results

~200 leads moving through the pipeline

Within five months, we achieved:

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5,470

new LinkedIn connection requests sent
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37%

acceptance rate
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3,374

new LinkedIn business page follows
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2,932

LinkedIn messages sent
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12%

response rate
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1,406

emails sent
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96%

email open rate
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196

promising leads
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5,470

new LinkedIn connection requests sent
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37%

acceptance rate
Diagonal-arrow

3,374

new LinkedIn business page follows
Diagonal-arrow

2,932

LinkedIn messages sent
Diagonal-arrow

12%

response rate
Diagonal-arrow

1,406

emails sent
Diagonal-arrow

96%

email open rate
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196

promising leads

“Kym and his team are rockstars. Proactive, energetic, making shit happen. Total ownership and exploration of how to make the process smoother and better. Total
quality.”

Higher Ranking

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