Media Advertising’s Dirty Little Secret

If you login to an easy-to-use interface to see the results of your online marketing campaign, there’s a good chance your agency is camouflaging a hidden margin of up to 50% of your media budget. Behind the custom user interface is bid management software which masks a margin.

If your account isn’t set up directly on Google Ads you’re probably being ripped off!

If your credit card is paying for your PPC or Search budget directly to the publishers (Google) your agency can’t hide a margin and you save on GST. You also know every dollar is going toward your Google Ads / Search campaign, not disappearing into the back pocket of shareholders or owners.

The majority of media agencies, small and large, charge between 30–50% margin on your ‘media budget’ and then charge a management fee of 10–15%. You are probably paying between 45–65% of your total spend to your agency, instead of using it for powering your campaign and click-through.

It’s not rocket science. More click-through equals more contacts to your business.

At Higher Ranking, we have no hidden margins. Every dollar you spend goes toward maximising your campaign’s performance.

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