Tennis Australia

Skyrocketing sales for Australian Open packages

Sessions
Project

Skyrocketing sales for Australian Open packages

The world-famous Australian Open attracts one million spectators to Melbourne every year. The most profitable ticket types are premium packages targeted at high-net-worth individuals. Higher Ranking was engaged to help Tennis Australia find these individuals and accelerate its sales.

Approach

Enter Higher Ranking

Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.

Chart
Determine the audience

We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.

Eye
Create the messaging

We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.

Target
Launch the campaign

We started implementing outbound flows at a tailored frequency to maximise reach.

Challenge

Opening the door to a much larger audience

To help Tennis Australia drive uptake of premium event travel packages, the Higher Ranking team:

  • Created a lead generation plan
  • Established revenue goals
  • Set KPIs for campaign activity
  • Expanded its reach to a narrow but profitable market
Vector
Solution

Expertise throughout the entire journey

We understand that ROI starts with asking the right questions. Before diving in, we helped Tennis Australia map out its audience and messaging to align with commercial goals.

LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.

Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.

Results

Promoting the Australian Open experience

Within 12 months leading up to the big event, we helped Tennis Australia achieve:

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9,784

new LinkedIn connection requests sent
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39%

acceptance rate
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6,149

new LinkedIn business page follows
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8,244

LinkedIn messages sent
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15%

response rate
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248

promising leads
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9,784

new LinkedIn connection requests sent
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39%

acceptance rate
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6,149

new LinkedIn business page follows
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8,244

LinkedIn messages sent
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15%

response rate
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248

promising leads

“I’ve been working with Kym and the Higher Ranking team now for almost a year and can say everything promised has been delivered and more. The team are so responsive and are such great advisors both pre, during and post campaign. I would recommend them to anyone who is looking to increase the amount of good quality leads into their business and look forward to many more years of successful partnership.”

Higher Ranking

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