Enrich360

A strategy that generates leads in your sleep

Sessions
Project

A strategy that generates leads in your sleep

Enrich360 specialises in circular food waste solutions. One of its target markets is local government councils around Australia. Getting in front of key decision makers can be very difficult – thankfully, Higher Ranking was able to set up a B2B LinkedIn lead generation strategy to effectively scale prospecting.

Approach

Enter Higher Ranking

Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.

Chart
Determine the audience

We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.

Eye
Create the messaging

We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.

Target
Launch the campaign

We started implementing outbound flows at a tailored frequency to maximise reach.

Challenge

Sustainability solutions for government

Enrich360 is an impact-driven company that understands the value it provides. The hard part is getting the right message in front of the right people, at the right time.

What we did:

  • targeted sustainability contacts in local councils
  • raised awareness of enrich360’s benchtop dehydrator
  • reached new Australian and New Zealand clients
Solution

Expertise throughout the entire journey

We understand that ROI starts with asking the right questions. Before diving in, we helped Enrich360 map out its audience and messaging to align with commercial goals.

LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.

Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.

Results

Driving top-of-the-funnel opportunities

Within 12 months of working together, we helped Enrich360 achieve:

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11,452

new LinkedIn connection requests sent
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29%

acceptance rate
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7,858

new LinkedIn business page follows
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3,862

LinkedIn messages sent
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24%

response rate
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1,108

emails sent
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44%

email open rate
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197

referrals
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116

promising leads
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11,452

new LinkedIn connection requests sent
Diagonal-arrow

29%

acceptance rate
Diagonal-arrow

7,858

new LinkedIn business page follows
Diagonal-arrow

3,862

LinkedIn messages sent
Diagonal-arrow

24%

response rate
Diagonal-arrow

1,108

emails sent
Diagonal-arrow

44%

email open rate
Diagonal-arrow

197

referrals
Diagonal-arrow

116

promising leads

“Since implementing Higher Ranking’s software, I have seen a massive improvement in my leads coming in on a daily basis. It’s a great way to ‘generate leads in your sleep’ and is more efficient, productive and saves money compared to paying a physical resource to do the same thing. I’ve also noticed an increase in my brand awareness and recognition of my product. I highly recommend chatting with Kym and the crew about it if it could work for you.”

Higher Ranking

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