LINK Business Brokers

Augmenting business development through automation

Sessions
Project

Augmenting business development through automation

LINK Business Brokers is a large firm specialising in assisting buyers and sellers in multiple industries across Australia, New Zealand, and the USA. With lofty sales goals but very little time for networking, Higher Ranking knew its team could benefit from the B2B LinkedIn lead generation platform it had built.

Approach

Enter Higher Ranking

Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.

Chart
Determine the audience

We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.

Eye
Create the messaging

We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.

Target
Launch the campaign

We started implementing outbound flows at a tailored frequency to maximise reach.

Challenge

Giving back valuable hours in the day

Our mission was to help LINK Business Brokers win back time and successfully manage the entire business development process more efficiently. Highlights included:

  • engaged business owners who were looking to expand their or sell their business
  • found prospective buyers in the manufacturing and wholesale industries
  • grew acquisition for business owners
Vector
Solution

Expertise throughout the entire journey

We understand that ROI starts with asking the right questions. Before diving in, we helped LINK map out its audience and messaging to align with commercial goals.

LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.

Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.

Results

Increasing capability through clever technology

Until Higher Ranking came along, LINK Business Brokers struggled to meet its goals. Within six months, we help the team:

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3,979

new LinkedIn connection requests sent
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26%

acceptance rate
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2,800

new LinkedIn business page follows
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1,829

LinkedIn messages sent
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30%

response rate
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2,085

emails sent
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68%

email open rate
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109

promising leads
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3,979

new LinkedIn connection requests sent
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26%

acceptance rate
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2,800

new LinkedIn business page follows
Diagonal-arrow

1,829

LinkedIn messages sent
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30%

response rate
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2,085

emails sent
Diagonal-arrow

68%

email open rate
Diagonal-arrow

109

promising leads

“Professional and certainly deliver. Great service provider. Top guys as well.”

Higher Ranking

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