Search and advertising

Paid search and advertising are about shortening the sales funnel process to achieve quicker wins.

We can help you target new customers with optimised Google Ads, nurture website visitors with display retargeting, and extend your messaging reach on social media. Higher Ranking’s end-to-end online advertising campaign management is tailored to your target audience to ensure maximum ROI and increased conversions.
  • Drive targeted traffic to your website
  • Increase brand visibility in search engine results
  • Improve conversion rates through optimised ad campaigns.

Paid search marketing, including pay per click (PPC) via Google Ads, increases brand visibility and promotes your website to get the best possible return on your investment.

Higher Ranking is an official Google partner and accredited Bing ads professional. As experts in paid search marketing and PPC campaigns, we can work with you to craft a strategy structured to include relevant ad groups and achieve high conversion rates.

We provide custom monthly reports and review your performance with you so you know what’s going on and we can fine tune your campaign to get results.

Did you know 97% of visitors to your site don’t contact you on their first visit? This is where display retargeting comes in. Nurture people who have already interacted with your website with display retargeting that drives brand awareness offsite.

Using cookies to follow your target audience online, we can create well-placed click-worthy and engaging ads to remind your audience about your products and services. This helps to increase brand awareness and establish a connection with potential customers.

Online display advertising utilises mixed media, such as moving images, video, and audio across websites, apps, games and social media channels to deliver your message and drive sales.

We can create a customised display retargeting and advertising strategy based on your business goals to encourage viewers to visit your site and learn more about your offering.

Display retargeting is a low cost and effective way to increase your conversion rate because you pay cost per click as opposed to cost per impression.

Getting your ad in front of the right people at the right time is key. That’s where paid social advertising comes in. Extend your messaging reach and engage your target audience on social media platforms, such as LinkedIn, Facebook, or Instagram. We can help you target audiences of all sizes, drawing upon local audience data (within 10km) to deliver compelling and effective ad content. The results?
  • Increased market share
  • 5% website visitor conversion rate
  • Quick wins.


From startups and small businesses to SaaS founders and fully fledged sales teams, we partner with clients of all sizes to help businesses grow.
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