Are you using LinkedIn properly?

LinkedIn is a great tool for lead generation, but it can be overwhelming. A 2022 Gartner study found nearly 90% of B2B sellers faced burnout, largely due to the burden of “non-value-added administrative tasks.” This points to a significant challenge in LinkedIn lead generation:

• personalising messages can be intensive and time consuming
• there is often a high volume of admin tasks to manage, and
• bulk-connection requests often lead to negative sentiments among users.

For some, these obstacles overshadow LinkedIn’s true potential. However, when used effectively, 82% of B2B marketers report LinkedIn delivers the best results compared to other platforms.

This guide will help you overcome LinkedIn fatigue. With the right approach, you can focus on meaningful interactions, generate more leads, and grow your business.

Why lead generation with LinkedIn is worth your time

Targeted ads that reach the right people

LinkedIn is the top platform for connecting with a highly relevant audience. With millions of professionals on the network, it’s no wonder that 62% of B2B marketers report LinkedIn generates leads at twice the rate of the next-best performing social platform. It’s the perfect place to engage the people who matter most to your business.

LinkedIn’s features, such as Matched Audiences, allow you to connect with precisely the right prospects, ensuring your ads reach high-value individuals who are more likely to engage and convert.

This success is driven by LinkedIn’s powerful audience targeting. You can tailor your ad campaigns by factors like industry, job title, location, company size, and more. This ensures your ad spend is focused on the right audience, optimizing your budget and improving campaign performance.

A broad advertising mix

LinkedIn’s ad formats are designed to work together to help businesses engage across multiple touchpoints. Along with traditional ads like carousels and videos, LinkedIn also offers direct messaging options, such as:

• Message ads: these are targeted and customised messages sent directly to your audience’s inbox.
• Conversation ads: the next generation of Message Ads, these allow you to engage your audience in a personalised manner, as customers control the conversation path through their responses.

Direct access to decision-makers

Unlike other social media channels, LinkedIn provides an environment tailored for business networking. In fact, 50% of B2B buyers use LinkedIn as a trusted source when making purchasing decisions.

Connecting with decision-makers can be challenging, but at Higher Ranking, we know how to navigate these challenges. With Enrich360 – a company specialising in circular food waste solutions – we implemented a B2B LinkedIn lead generation strategy that successfully scaled their prospecting efforts.

The results: 197 referrals and 116 qualified leads within 12 months of working together. Enrich360 noted, “It’s a great way to ‘generate leads in your sleep’ and is more efficient, productive and saves money compared to paying a physical resource to do the same thing.”

Our top LinkedIn lead generation strategies

LinkedIn’s powerful targeting tools can help you find the right leads in an endless pool of candidates. Here are some key tactics to consider:

Build a compelling organic presence

Build a compelling organic presence. The greater your organic reach, the more it can amplify your paid advertising efforts. By optimising your LinkedIn Page and sharing valuable content, you can establish yourself as a thought leader and increase your reach.

LinkedIn confirmed companies with completed and active Pages are more successful at achieving growth objectives, including: 5x lift in Page views and 11x lift in clicks per follower.

Consider quality vs. quantity

Instead of sending thousands of generic messages, focus on high-value leads that match your business goals. This shift not only saves time but also establishes you as a trusted professional rather than spam.

Our real-world application highlights this approach: The Naked Headhunter Group, sought a highly specific type of professional. Their goal was to engage a narrow profile of individuals across diverse geographical regions. This required a precise, high-value strategy to deliver meaningful outcomes.

The result: In just five months our targeted approach generated 196 promising leads.

Personalise your outreach

Generic messages won’t cut it on LinkedIn. Personalised messages are far more likely to capture attention and initiate meaningful conversations. The great news is we can utilise AI to take out the low-value administrative legwork involved. AI can easily personalise your outreach by referencing specific details about the person you’re targeting, such as their recent posts or professional achievements.

Use retargeting tools to boost results

Retargeting can significantly boost your results. LinkedIn reports that retargeted ads can increase click-through rates by up to 10x compared to standard ads. LinkedIn’s retargeting tools help deliver ads to customers who have previously engaged with your content. By targeting this warm audience, you can design ads that are highly relevant to their interests and needs, increasing the likelihood of conversion.

Harness B2B lead generation tech

Embrace LinkedIn prospecting technology to streamline workflows and save valuable time and resources. By automating tasks like personalisation, lead qualification, and retargeting, you can focus on what matters most. When a qualified lead reaches your inbox, you’ll have more time to engage in meaningful conversations that drive results.

A strategic partnership to deliver results

Don’t let LinkedIn burn you out. At Higher Ranking, we help you streamline your efforts and hit your lead-generation goals with proven strategies. Here’s what sets us apart:

Scalable outreach

We help you reach more prospects without compromising on the quality of your messaging. Our scalable solutions ensure that every message you send is tailored and impactful.

Time savings

By automating repetitive tasks, we free up your time to focus on high-value strategic initiatives.

Targeted approach

Our data-driven strategies ensure that your efforts are directed toward the most promising leads.

Ready to boost your LinkedIn leads? Book a time today to discuss your lead generation goals.