Ever wondered how some brands seem to pop up everywhere you look online? Well, they’re probably using remarketing; a strategy proven to increase conversions by up to 70%. If you’re navigating the fast-paced B2B world, remarketing is a game-changer. By keeping your brand in front of decision-makers who’ve already shown interest, you enhance brand recall, drive conversions, and get more out of your budget.

When you layer LinkedIn – one of the most powerful tools for lead generation – onto that strategy, the results can be next-level. Let’s break down how remarketing can be your secret weapon for LinkedIn lead generation.

What is remarketing?

In simple terms, remarketing is a strategy that focuses on users who have already interacted with your business.

Ever heard of the Yellow Beetle Theory? Here’s the gist: you’ve never noticed yellow beetles before in your day-to-day life. But then, one day, you see one, and suddenly, it feels like there are yellow beetles everywhere. It’s not magic – it’s just your brain is now tuned into spotting them. The same goes for remarketing. When a prospect first interacts with your brand, you’re planting the seed. With remarketing, you keep showing up in their feed like that yellow beetle, making sure your brand is front and centre.

Just like with beetles, the more they see your brand, the more likely they are to recognise. Remarketing is your chance to make your brand unforgettable, one virtual yellow beetle at a time!

Remarketing with LinkedIn’s lead generation strategies

LinkedIn isn’t just a professional networking site – it’s a B2B goldmine. A study reported audiences on LinkedIn are 6x more likely to convert. Its robust technical capabilities allow you to specifically retarget people who’ve engaged with your content or visited your website. Here’s how LinkedIn display remarketing works:

• Someone visits your website, checks out a product, but leaves without taking action. LinkedIn remarketing shows them personalised display ads (visual ads that appear in their LinkedIn feed) to remind them of what they left behind. These ads can feature special discounts or limited-time offers to reignite their interest.
• If they’ve engaged with your content, like downloading an eBook or subscribing to a newsletter, you can serve ads inviting them to book a call or explore your solutions.

For B2B businesses, LinkedIn remarketing is like a subtle nudge that keeps your brand top-of-mind without being intrusive.

This isn’t solely remarketing; it’s intelligent, data-driven ‘retargeting’ that makes every impression count.

Why remarketing should be part of your strategy

Boosts brand recall

In a crowded B2B market, staying top-of-mind is key. LinkedIn shares that only 2% of visitors convert after their first website visit. Retargeted visitors, however, are three times more likely to click your ad and 70% more likely to convert. Strong brand recall means your business stays top-of-mind, increasing the likelihood of returning visitors and lead generation success.

Maximises cost-efficiency

In B2B marketing, budget efficiency is crucial. Remarketing delivers a higher ROI than traditional methods by targeting leads who have already shown interest. This ensures your ad spend focuses on warm leads most likely to convert.

LinkedIn excels here, with 4 out of 5 members driving business decisions. Its advanced targeting options let you reach decision-makers based on their past interactions with your brand. Real-time analytics allow you to continuously optimise campaigns, ensuring every dollar spent drives value and keeps efforts cost-effective.

Drives higher conversion rates

Remarketing isn’t just about showing the same ad over and over. It’s about delivering content that truly resonates with your customers’ needs. Retargeted ads can increase click-through rates by up to 10x.

Why is it so effective? LinkedIn lets you segment your audience and tailor ads based on where they are in the buyer’s journey. This allows you to address their unique pain points, desires, and objections, bringing warm leads back into the fold.

Whether it’s an industry-specific challenge or a service your customer is interested in, LinkedIn remarketing delivers the right message at the right time. This drives real conversions.

Bonus: Adding AI to the mix, the future of LinkedIn remarketing is here

Now, let’s take it up a notch. Combining LinkedIn remarketing with Artificial Intelligence (AI) can supercharge your lead generation efforts. AI analyses massive datasets to spot patterns in user behaviour, predict future actions, and personalise your ads in real-time. Imagine serving the perfect ad to the perfect prospect, right when they need it.

How Higher Ranking supports effective lead generation

When done right, remarketing on LinkedIn can take your B2B lead generation strategy to new heights. Here’s how Higher Ranking can help:

• Ensure your brand stays front-of-mind, boosting the chances of conversions when businesses are ready to make a decision.
• By focusing on targeted leads and reducing wasted ad spend, we follow a strategy that maximises ROI.

In a world where attention spans are short and competition is fierce, leveraging LinkedIn remarketing gives your brand the edge. Ready to add remarketing to your lead generation strategy? Schedule a call today to see how we can boost conversions and maximise your ROI.