Preparing LiveHire for ASX Listing: A Higher Ranking SEO Case Study

Helping to prepare a company to go public

Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation, Website development

Project

Helping to prepare a company to go public

LiveHire is an ASX-listed technology company focused on recruitment. Founded in 2011, it quickly grew – and in 2016 (prior to going public), the company knew it had to boost leads and generate as much revenue as possible. This is where Higher Ranking came in – our team swiftly reviewed, refreshed, and established SEO practices that helped build its internal capabilities.

Approach

Enter Higher Ranking

Spanning multiple cities and many moving parts, Higher Ranking was faced with a range of challenges. The project included three major spans of work.

Conduct a situation analysis

We listened to the client’s objectives and pain points before rushing into a new SEO strategy.

Getting on the right track

We discovered a need for both technical advice and marketing support – this became our responsibility.

Executing the SEO strategy

We rolled out a custom SEO program that included Google Tag Manager and Google Analytics.

Challenge

Taking the lead with difficult conversations

The real value we provided for LiveHire extended beyond SEO strategy and performance. When we were brought in, we:

carefully analysed what was working and not working
raised difficult conversations with stakeholders
facilitated decision-making that would move the business forward
moved it from a .NET environment to a more flexible Content Management System (CMS)
set up systems and processes that led to the creation of a highly skilled internal SEO department that could thrive without Higher Ranking the future.

Solution

Our tactical SEO solutions

SEO, Google Tag Manager & Google Analytics

Advice on best SEO practices and execution
Advice and assisting with Google Analytics
Advice and project management of new structural changes
Monitoring the success of implementation strategies
Researching competitor landscape
Advice on video SEO advice and optimisation
Reporting on progress.

B2B digital marketing strategy

Delivering page one Google rankings for industry terms
Owning ‘talent community’ and related high-value keywords
Researching competitor landscape

B2C digital marketing strategy

Supporting customer success team with digital marketing activities
Developing an SEO strategy to grow client talent communities
Identifying opportunities to improve LiveHire success through the customer success program

Execution

Facilitating on-site strategy sessions with key stakeholders
Providing ongoing guidance across the life of the project
Project managing the activities of the internal team
Reviewing and approving all work before publishing
Providing online reputation management and digital PR

Content

Finding opportunities to publish content
Creating content that is ‘on brand’
Meeting digital strategy requirements
Building backlinks to create domain authority.

Results

Cementing LiveHire’s position as an industry leader

Higher Ranking was commissioned by LiveHire to whip its ROI into shape. Through listening, advising, supporting marketing activity, and implementing smart SEO strategies, it did just that – and more.