Tennis Australia

Skyrocketing sales for Australian Open packages

B2B LinkedIn lead generation

Project

Skyrocketing sales for Australian Open packages

The world-famous Australian Open attracts one million spectators to Melbourne every year. The most profitable ticket types are premium packages targeted at high-net-worth individuals. Higher Ranking was engaged to help Tennis Australia find these individuals and accelerate its sales.

Approach

Enter Higher Ranking

Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.

Determine the audience

We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.

Create the messaging

We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.

Launch the campaign

We started implementing outbound flows at a tailored frequency to maximise reach.

Challenge

Opening the door to a much larger audience

To help Tennis Australia drive uptake of premium event travel packages, the Higher Ranking team:

Created a lead generation plan
Established revenue goals
Set KPIs for campaign activity
Expanded its reach to a narrow but profitable market

Solution

Expertise throughout the entire journey

Strategy

We understand that ROI starts with asking the right questions. Before diving in, we helped Tennis Australia map out its audience and messaging to align with commercial goals.

Technical deployment

LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.

Optimisation

Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.