The Naked Headhunter Group
Impactful B2B lead generation in the USA and UK
- B2B LinkedIn lead generation
Project
Impactful B2B lead generation in the USA and UK
The Naked Headhunter Group is a London-based global search firm. Looking to build its network of senior leaders, its CEO and Founder decided to lean on Higher Ranking’s expertise. The strategy was to reach out to C-level executives and ask if they were interested in board placements.
Approach
Enter Higher Ranking
Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.
Determine the audience
We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.
Create the messaging
We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.
Launch the campaign
We started implementing outbound flows at a tailored frequency to maximise reach.
Challenge
A niche audience beyond borders
The Naked Headhunter Group was after a particular type of professional – one that was ‘board ready’ with plenty of real-world experience to share. We need to target a narrow profile across wide geographical regions.
What we did:
- engaged global C-level executives
- targeted clients looking to build their boards
- found business leaders looking to transition from one business role/organisation to the next challenge
Solution
Expertise throughout the entire journey
Strategy
We understand that ROI starts with asking the right questions. Before diving in, we helped the Naked Headhunter Group map out its audience and messaging to align with commercial goals.
Technical deployment
LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.
Optimisation
Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.
Results
~200 leads moving through the pipeline
Within five months, we achieved:
5,470
new LinkedIn connection requests sent
37%
acceptance rate
3,374
new LinkedIn business page follows
2,932
LinkedIn messages sent
12%
response rate
1,406
emails sent
96%
email open rate
196
promising leads
5,470
new LinkedIn connection requests sent
37%
acceptance rate
3,374
new LinkedIn business page follows
2,932
LinkedIn messages sent
12%
response rate
1,406
emails sent
96%
email open rate
196
promising leads
“Kym and his team are rockstars. Proactive, energetic, making shit happen. Total ownership and exploration of how to make the process smoother and better. Total
quality.”
Higher Ranking
What can we achieve for you?
Case Studies
Real success stories
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation, Website development
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation, Website development
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation
