LINK Business Brokers
Augmenting business development through automation
- B2B LinkedIn lead generation
Project
Augmenting business development through automation
LINK Business Brokers is a large firm specialising in assisting buyers and sellers in multiple industries across Australia, New Zealand, and the USA. With lofty sales goals but very little time for networking, Higher Ranking knew its team could benefit from the B2B LinkedIn lead generation platform it had built.
Approach
Enter Higher Ranking
Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.
Determine the audience
We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.
Create the messaging
We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.
Launch the campaign
We started implementing outbound flows at a tailored frequency to maximise reach.
Challenge
Giving back valuable hours in the day
Our mission was to help LINK Business Brokers win back time and successfully manage the entire business development process more efficiently. Highlights included:
- engaged business owners who were looking to expand their or sell their business
- found prospective buyers in the manufacturing and wholesale industries
- grew acquisition for business owners
Solution
Expertise throughout the entire journey
Strategy
We understand that ROI starts with asking the right questions. Before diving in, we helped LINK map out its audience and messaging to align with commercial goals.
Technical deployment
LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.
Optimisation
Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.
Results
Increasing capability through clever technology
Until Higher Ranking came along, LINK Business Brokers struggled to meet its goals. Within six months, we help the team:
3,979
new LinkedIn connection requests sent
26%
acceptance rate
2,800
new LinkedIn business page follows
1,829
LinkedIn messages sent
30%
response rate
2,085
emails sent
68%
email open rate
109
promising leads
3,979
new LinkedIn connection requests sent
26%
acceptance rate
2,800
new LinkedIn business page follows
1,829
LinkedIn messages sent
30%
response rate
2,085
emails sent
68%
email open rate
109
promising leads
“Professional and certainly deliver. Great service provider. Top guys as well.”
Higher Ranking
What can we achieve for you?
Case Studies
Real success stories
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation, Website development
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation, Website development
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation
