Enrich360
A strategy that generates leads in your sleep
- B2B LinkedIn lead generation
Project
A strategy that generates leads in your sleep
Enrich360 specialises in circular food waste solutions. One of its target markets is local government councils around Australia. Getting in front of key decision makers can be very difficult – thankfully, Higher Ranking was able to set up a B2B LinkedIn lead generation strategy to effectively scale prospecting.
Approach
Enter Higher Ranking
Our team is passionate about helping clients address a specific business goal – and creating a custom LinkedIn lead generation strategy that suits them.
Determine the audience
We co-created a LinkedIn hitlist in line with available parameters, such as job title and keywords.
Create the messaging
We helped define a strategic ‘what’s in it for me?’ messaging sequence to engage ideal prospects.
Launch the campaign
We started implementing outbound flows at a tailored frequency to maximise reach.
Challenge
Sustainability solutions for government
Enrich360 is an impact-driven company that understands the value it provides. The hard part is getting the right message in front of the right people, at the right time.
What we did:
- targeted sustainability contacts in local councils
- raised awareness of enrich360’s benchtop dehydrator
- reached new Australian and New Zealand clients
Solution
Expertise throughout the entire journey
Strategy
We understand that ROI starts with asking the right questions. Before diving in, we helped Enrich360 map out its audience and messaging to align with commercial goals.
Technical deployment
LinkedIn has many features; we help clients make the most of them. We carefully curated a shortlist of prospects and set up appropriate campaign parameters to suit.
Optimisation
Impactful B2B lead generation is more than set-and-forget. Each week we assessed campaign activity, identified new opportunities, and suggested improvements.
Results
Driving top-of-the-funnel opportunities
Within 12 months of working together, we helped Enrich360 achieve:
11,452
new LinkedIn connection requests sent
29%
acceptance rate
7,858
new LinkedIn business page follows
3,862
LinkedIn messages sent
24%
response rate
1,108
emails sent
44%
email open rate
197
referrals
116
promising leads
11,452
new LinkedIn connection requests sent
29%
acceptance rate
7,858
new LinkedIn business page follows
3,862
LinkedIn messages sent
24%
response rate
1,108
emails sent
44%
email open rate
197
referrals
116
promising leads
“Since implementing Higher Ranking’s software, I have seen a massive improvement in my leads coming in on a daily basis. It’s a great way to ‘generate leads in your sleep’ and is more efficient, productive and saves money compared to paying a physical resource to do the same thing. I’ve also noticed an increase in my brand awareness and recognition of my product. I highly recommend chatting with Kym and the crew about it if it could work for you.”
Higher Ranking
What can we achieve for you?
Case Studies
Real success stories
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- B2B LinkedIn lead generation
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation, Website development
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation, Website development
- Display retargeting, Online presence, Paid search marketing, Search and advertising, Search engine optimisation
