Rachelle Tan, Author at Higher Ranking

Why Personalised Marketing Matters

Did you know, according to research from SmartHQ, 72% of consumers claim they will only engage with messaging that’s personalised? […]

AI has moved from a scintillating buzzword to being a legitimate driver of business success. While it can’t do it

Wouldn’t it be nice to know if your marketing is resonating with customers? That’s where data comes in. In this

According to a recent survey by Fit Small Business, 98% of marketers already use Artificial Intelligence (AI) in some capacity, highlighting

For SME business owners and sales leads, capturing the attention of potential customers can feel like fishing in a crowded

Have you ever struggled finding the right words in a message to a potential client or lead? We see this