Rachelle Tan, Author at Higher Ranking

How To Use AI To Generate Leads

AI has moved from a scintillating buzzword to being a legitimate driver of business success. While it can’t do it […]

Wouldn’t it be nice to know if your marketing is resonating with customers? That’s where data comes in. In this

According to a recent survey by Fit Small Business, 98% of marketers already use Artificial Intelligence (AI) in some capacity, highlighting

For SME business owners and sales leads, capturing the attention of potential customers can feel like fishing in a crowded

Have you ever struggled finding the right words in a message to a potential client or lead? We see this

SME business owners and sales leads often find themselves at a crossroads: Should you invest in personalised communication or opt